• Print
  • Send to a friend
  • Comment (0)
  •  

Ottawa Race Weekend gains title sponsor

(File photo)

(File photo)

Published on October 19, 2011
Published on October 19, 2011
OBJ Staff  RSS Feed

Tamarck Homes has signed on to be the Ottawa Race Weekend's title sponsor, after the running event went three years without one.

Topics :
Ottawa

"Having secured a title sponsor provides us with the long-term financial footing that will allow us to make the weekend even more enjoyable for our 40,000 runners," stated Jim Robinson, the event's race director.

"We can explore ways to grow the event, improve runner amenities, and build on our already respected status with the local, national and international running community."

Financial details were not disclosed. ING Canada had pulled out as title sponsor in 2008.

In a previous OBJ interview, he noted the marathon had made do by removing items that were not integral to the experience of the runner.

Sponsorships declined to 10 per cent of revenue from 25 per cent during the period, but the operating budget remained consistent at $2 million. This was partly due to the loss of the title sponsor, and the growth in new entrants to the weekend.

"We are holding our own, and that's good; it's showing that we're financially responsible," he said. 

The newly named Tamarack Homes Ottawa Race Weekend will take place May 26-27, 2012.

Submit a comment

Submit a comment (we keep all emails private)
Agreement

We ask that users remain courteous. You may not post insulting, discriminatory or inappropriate content, which may be removed at our discretion. We are not responsible for user content and opinions. Use of this site as well as content submission & ownership are governed by our Conditions of Use and Privacy Policy.

Member organizations should be non-profit in nature, and promote legal activities. Any organization found promoting illegal activities or commercial products or services will be deleted from the site.

I agree with these conditions.

Advertising

Expert bloggers

BrazeauSellerLLP
Blogger
David Reid
Held up by the Holdover: Buyer...
Hire Immigrants Ottawa
Blogger
Kerri Pereira
Performance Management in a Diverse...

More bloggers here

CASE STUDY VIDEOS

An investment in yourself
LC Fitness Studio

No surprises, no upselling
RE/MAX Citywide Realty

Are you ready for the unexpected?
TK Financial Group

Newsletter

Please enter your email to receive our free newsletter

Subscribe to news alerts

Advertising