Admeta has moved into an office in the Constitution Square office complex at 340 Albert St. – its second North American expansion after opening an office in New York in December.
The office is 1,200 square feet and will house four employees to begin with, according to a company spokesperson. The office is open for business as of Tuesday.
"We look forward to contributing to our Canadian clients' profit margin with the implementation of Admeta's tailor-made solutions," stated Admeta's CEO Ola Tiverman in a company release.
The company allows for special advertising features including real-time auctions and real-time reporting for performance campaigns.
In the release, Admeta said it views Canada as a market with great potential for its industry.
According to the Canadian Marketing Association, Canadian businesses will spend roughly $17.3 billion on online advertising in 2016, compared to the $14.4 billion spent in 2011.
Founded in 2002 with headquarters in Sweden, Admeta claims to be the leading European technology provider of private ad exchange solutions to premium publishers.