Swedish ad company opens Ottawa office

Courtney
Courtney Symons
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An international online advertising company is expanding into Canada with an Ottawa office, the company announced Tuesday.

Admeta's CEO Ola Tiverman.

Admeta has moved into an office in the Constitution Square office complex at 340 Albert St. – its second North American expansion after opening an office in New York in December.

The office is 1,200 square feet and will house four employees to begin with, according to a company spokesperson. The office is open for business as of Tuesday.

"We look forward to contributing to our Canadian clients' profit margin with the implementation of Admeta's tailor-made solutions," stated Admeta's CEO Ola Tiverman in a company release.

The company allows for special advertising features including real-time auctions and real-time reporting for performance campaigns.

In the release, Admeta said it views Canada as a market with great potential for its industry.

According to the Canadian Marketing Association, Canadian businesses will spend roughly $17.3 billion on online advertising in 2016, compared to the $14.4 billion spent in 2011.

Founded in 2002 with headquarters in Sweden, Admeta claims to be the leading European technology provider of private ad exchange solutions to premium publishers.

Organizations: Merivale Professional Centre, North American, Canadian Marketing Association

Geographic location: Ottawa, Merivale Road, New York Canada Sweden

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