An Eastern Ontario company that manufactures video production equipment has joined forces with a Florida-based sports production firm in a bid to become a national mobile production company.
David Ross, CEO of Ross Video.
Iroquois-based Ross Video announced this week it has acquired Mobile Content Providers, a South Florida service that serves major sports networks and universities in the United States, providing crews and equipment and producing live sports content.
Financial details of the deal were not released.
MCP’s production vehicles will use Ross technology, including its Carbonite series production switchers and XPress Real Time Motion Graphics System. The firm will now be known as Ross MCP.
“The North American truck market today primarily consists of national companies that simply rent large trucks and small regional owner-operators,” Ross Video CEO David Ross said in a news release.
“We saw a need for a national, high-quality mobile content provider that is better aligned with the need to produce economical Internet and broadcast content. MCP has an innovative model that we will be expanding on.”
MCP founder Mitch Rubenstein said the two firms’ combined expertise will allow Ross MCP to gain a bigger share of the growing sports production business.
“There is big demand in the market for high-quality, network-level productions that are at a much lower price point than currently available,” he said in a statement.
“National sports networks don’t want to compromise on the look and feel of their productions of college and professional sports.”
Ross said it will also be selling its new technologies to other mobile production companies and will fund freelance training initiatives to make its equipment more widely available.