TD gets naming rights to Lansdowne Park in multi-million dollar deal

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TD Bank has acquired the naming rights to the sporting facilities at the new Lansdowne Park, the organization behind the redevelopment announced on Tuesday.

(Supplied photo)

By Jacob Serebrin

The deal will see the stadium and arena named TD Place, according to a press release from the Ottawa Sports and Entertainment Group.

But OSEG is staying mum on exactly how much the rights are worth and how long they are supposed to last.

Roger Greenberg, the chair of the OSEG, told OBJ that for “competitive reasons” he could only say that the deal was worth seven figures a year and that it is “lengthy.”

However, Mr. Greenberg said that including both naming rights and other founding sponsorships, OSEG would raise more than it had estimated in documents filed with the city  in 2012.

That document estimated that the sale of naming rights to the facilities would raise $50 million by 2044.

In addition to naming rights, TD will also have a branch at the facility and ATM on site.

TD Place will be the largest sports and entertainment facility in Ottawa, and will be home to the REDBLACKS CFL team, the Ottawa Fury FC soccer team and OHL team the Ottawa 67's.

It is set to open this year.

Organizations: Ottawa Sports and Entertainment Group, TD Bank Place

Geographic location: Lansdowne Park, Ottawa

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