A team of undergraduate students from Carleton University has won an international business case competition.
© Damian Walker
From left: coach Linda Schweitzer, Rob Curtis, Rachelle Hinchey, Emma Zaorski, Amanda Tindyebwa (provided).
By Jacob Serebrin
The team from the Sprott School of Business took home the gold medal at the Network of International Business Schools Worldwide Case Competition in London, England on March 7.
The team had to analyze six different real-world business problems throughout the week and then come up with a solution for each. They were then given 20 minutes to present the solution to a team of judges, who then had 10 minutes to ask questions.
The members were given four hours to develop their response during the three round robin matches, according to Carleton spokeswoman Kimberley Swartz. They then had three hours during the quarterfinal, semifinal and final.
One of the cases the Sprott team had to look at was Cafe Xarangua, an importer of coffee beans from Haiti that is planning to open some coffee shops in Calgary.
They examined the external and internal environment in which the business was going to be working, then presented a plan for implementing the company’s expansion plans.
Other cases included looking at a tech storage company, an online retailer, a small agricultural organization, a power utility and an air conditioning manufacturer.
The students beat teams from Denmark, the United States and Canada to win the prize.
The team – made up of fourth-year students Rob Curtis, Emma Zaorski, Amanda Tindyebwa and Rachelle Hinchey – was coached by Sprott professor Linda Schweitzer.