The merchants’ association in Wellington Village and Hintonburg is preparing to entice shoppers with free access to wireless Internet.
The company will begin installing the service in April and then launch it before the end of the summer, according to a news release from the BIA.
It will allow shoppers and business owners across the BIA, which extends from the O-Train tracks in the east to Western Avenue in the west, to access the Internet on their phones, tablets and laptops.
The BIA said the decision to launch the Wi-Fi initiative came from a survey, conducted by a non-profit called Creative Neighbourhoods, which highlighted the need for wayfinding strategies in the area.
“The project will aim to create an engaging experience for shoppers, business owners, visitors and residents,” said Randy Kemp, chair of the BIA, in a statement. “It also will go a long way in laying the foundation for future projects that involve wireless connectivity.”
This is the second high-profile partnership IceNet Wireless has reached in recent months. In February the company announced it was going to start paying the city $63,000 a year in exchange for the right to provide Wi-Fi in city facilities.
The terms of the IceNet’s arrangement with the Wellington West BIA were not included in the release.