Blues in the Schools, Be in the Band and a year-round music school could be axed if the city makes Bluesfest pay for transit, festival executive director Mark Monahan warned Thursday.
Bluesfest executive director Mark Monahan, seen earlier this year ahead of CityFolk, wasn't smiling Thursday when he trekked to city hall to argue against paying a transit levy for OC Transpo services.
OC Transpo wants the two-week music festival to pay $200,000 a year to offset the costs of providing extra buses, staff and overtime to get festival-goers home from LeBreton Flats every night.
Passing the cost to ticketholders ‚Äď about $0.66 per ticket based on 2015‚Äôs 300,000-person attendance ‚Äď would give festival-goers free transit to the event.
But Mr. Monahan said that ‚Äúsignificant increase‚ÄĚ couldn‚Äôt be done in such a ‚Äúprice-sensitive market.‚ÄĚ
Instead, the money would have to come from the festival‚Äôs operations, and its charitable budget may be first on the chopping block, Mr. Monahan said.
‚ÄúThese are all things that don‚Äôt necessarily generate revenue for us, and I think that‚Äôs one of the things that organizations look at when they start to look at cutting,‚ÄĚ he said.
The Blues in the Schools program reaches 5,000 students in 20 schools every year. Be In the Band so far has created about 250 local teen bands since the program began in 2009, Mr. Monahan said.
According to an email survey sent to Bluesfest subscribers, about 40 per cent of attendees take transit to the event, and 70 per cent of those pay cash. That‚Äôs all money in the bank for OC Transpo, Mr. Monahan argued, and should offset the $350,000 cost of providing extra buses.
But OC Transpo general manager John Manconi said it's time to stop subsidizing a multimillion-dollar festival when the transit service is also trying to help low-income residents access affordable transportation.
‚ÄúWe want (Bluesfest) to have a great transit service but we have to be equitable about it,‚ÄĚ Mr. Manconi said.
Transit commission chairman Coun. Stephen Blais put it more bluntly.
‚ÄúIt‚Äôs not clear to me that Kanye West and Iggy Azalea need a subsidy to play in Ottawa,‚ÄĚ he said.
OC Transpo is also working out a deal with the Canadian Tire Centre. The transit service faces an $11.5-million deficit.
This article originally appeared on metronews.ca on Dec. 3.