“Ottawa consumers have been paying way too much for wireless for way too long,” said Mobilicity chief operating officer Stewart Lyons, in a statement.
The service launched in Toronto in May and will soon offer its wares in Vancouver, Edmonton, Calgary and the nation's capital.
Mobilicity joins Wind Mobile, which announced the launch of its service in Ottawa in March, as the newest players in the capital region's mobile scene. The company says it will compete on price with industry giants Rogers, Bell and Telus.
The company also says it won't charge 911 emergency-access fees or the much-maligned system access fees charged by the larger carriers.
As another differentiator, the company also offers a direct-dial, unlimited long distance plan to China, Hong Kong, India and Singapore for $20 a month.
Mobilicity recently filed a complaint with the Competition Bureau against Rogers' Chatr service, saying the latter's was too similar to their own "unlimited talk and text" offering.