Nearly three out of every four local shoppers who braved the Boxing Day crowds last year were in the hunt for consumer electronics, according to a survey conducted on behalf of Best Buy Canada.
Boxing Day was still the most popular shopping day of 2011, despite the growing popularity of Black Friday and Cyber Monday, according to a national survey commissioned by the electronics retailer that found 73 per cent of Ottawa residents said they shopped on Boxing Day last year either online or in-store.
Most Ottawa residents shopping after Christmas are looking for the latest technology, with 72 per cent of their purchases on consumer electronics. In second place comes toys and games, with 33 per cent of respondents reporting a purchase.
That’s followed by clothing (14 per cent) and holiday decorations at 13 per cent.
Thirty-nine per cent of respondents say they intend to shop for consumer electronics on Boxing Day this year, which include televisions, home theatre products, computer products and accessories, portable electronics, mobile phones and small appliances.
The survey’s sample size and methodology was not disclosed.