H&M is preparing to take another plunge into the National Capital Region.
The popular Swedish clothing retailer will be moving into the Place d’Orleans mall in the fall of 2014, according to Emily Scarlett, a spokeswoman for the company.
“We see great potential for the Ottawa market and after the success of our first store we are very happy to confirm a second location in Ottawa,” wrote Ms. Scarlett in an email.
H&M first entered the Ottawa market in the fall of last year, when it opened a 22,000-square foot location at the Bayshore Shopping Centre.
Earlier this month it announced it planned to open another location at the Promenades Gatineau in Quebec in the fall.
Ms. Scarlett said there would be a formal announcement about the store at Place d’Orleans next week. Curtis Fortowsky, the general manager of the shopping centre, declined comment until then.
The introduction of a popular new retailer like H&M will be a boon to business at the mall, said Barry Nabatian, a retail analyst with Shore Tanner and Associates.
He said the new store will combine with a recently-opened Target store to expand the mall as a destination for shoppers.
“The pace of growth at Place d’Orleans has not been as much as Bayshore or St. Laurent Shopping Centre,” said Mr. Nabatian. “But now things are changing and I think we will see (Place d’Orleans) grow and it wouldn’t surprise me if they go for an expansion.”
He said his research has shown that many residents of Orleans are choosing to travel to other areas of the city, such as Bayshore or the downtown, to shop. The new H&M will give them more reason to stay close to home.
He also expects H&M to expand further into Ottawa in the future. His contacts in the real estate industry have told him the retailer is planning on opening three other stores in the near future, with South Keys and Carlingwood as likely candidates.
Place d’Orleans is the third-largest shopping centre in the region when measured by leasable space, according to OBJ research. It has 761,269 in total retail space.