Music and Beyond attendance rises 11%

OBJ Staff
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Music and Beyond's attendance of over 35,000 people was 11 per cent higher than that of last year, officials stated.

Julian Armour, founder of Music and Beyond.

Organizers of the festival, which has concerts, theatre performances and other events, said surveys of attendees showed overwhelmingly positive feedback.

"Of the hundreds of people who responded, only three said they would not be coming back. All three took the time to say that they wanted to come back, but that they already knew they would be out of the country," stated an e-mail sent Saturday.

Music and Beyond, first presented in July 2010, has attracted past performers such as actor Christopher Plummer and composer Howard Shore.

According to founder Julian Armour, about 70 per cent of revenues come from ticket sales, sponsorships and fundraising, with the remainder from public funding and a small amount of donations.

"Our goal is to make sure we can put on interesting programming, and make sure we have a strong economic impact on the city and really do things well," he said in a May interview with OBJ.


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