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Folk Festival signs Telus as presenting sponsor

Folk Festival executive and artistic director Mark Monahan. (Photo by Mark Holleron)

Folk Festival executive and artistic director Mark Monahan. (Photo by Mark Holleron)

Published on July 26, 2012
Published on July 26, 2012
OBJ Staff  RSS Feed

Telus has signed on to be a presenting sponsor of the Ottawa Folk Festival for undisclosed terms.

Topics :
Telus , Ottawa

This is another local contribution from the telecommunications company, which announced earlier this year that it will spend $210 million in Ottawa in the next three years on 4G long-term evolution mobile Internet.

"We’re very happy to welcome Telus aboard," stated Mark Monahan, Ottawa Folk Festival's executive and artistic director.

"We feel that with their array of services and their good name throughout the community and in the business world, we’ll be able to make an already incredible festival even better."

The Folk Festival also has two major sponsors, 14 official sponsors and suppliers, five hotel partners, an environmental partner and six government funders, the organization stated.

Mr. Monahan, best known for founding and running Bluesfest, became a Folk Festival adviser two years ago.

At the time, he loaned the then-struggling festival $150,000 to satisfy creditor demands and took steps to double the existing performance budget to $300,000 to $400,000.

Under his restructuring, the festival moved to Hog's Back Park from Britannia Park in 2011 and boosted attendance 25 per cent to 18,000 to 20,000, according to media reports.

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