The Ottawa Senators had some positive news to announce Monday as part of their efforts to get sponsorship dollars back to normal after a months-long lockout that cancelled a good deal of the National Hockey League season.
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The team has reached a three-year sponsorship agreement with the umbrella organization that represents Chrysler and Dodge dealerships in Ontario.
The deal with the Chrysler Dealer Advertising Association of Ontario makes them the Senators’ exclusive automotive advertising partner.
The new sponsor will have a “significant presence” at the Senators’ home games at Scotiabank Place, a team-issued news release said.
Dodge will have both a restaurant and an entrance gate named after it. It will also have an on-ice logo.
Team officials are working to bring sponsors back into the fold after an abbreviated season kicked off over the weekend.
The team reported last week that some sponsors had yet to return following the standoff between players and owners, in part because the companies had already spent their advertising dollars elsewhere.