Bernie Ashe to head Ottawa Sports and Entertainment Group

Mark Brownlee
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The team that’s redeveloping Lansdowne Park has hired a well-known executive in the city’s tech, homebuilding and sports sectors to oversee the project’s entertainment operations.

Bernie Ashe is CEO of the Ottawa Sports and Entertainment Group.

The Ottawa Sports and Entertainment Group said Thursday that it’s hired Bernie Ashe as its first CEO.

The group plans to transform Lansdowne Park to include office, retail and residential space, as well as a newly renovated stadium that will be home to a Canadian Football League team. Construction on the project began in earnest earlier this year.

Mr. Ashe said he will primarily be responsible for bringing people to Lansdowne Park through concerts and sporting events. Separate companies will be responsible for the project’s other elements, such as the condominiums and storefronts.

“The business of Lansdowne Park will be to drive as many people to the site as possible to attend a sporting event or a concert or shop or eat,” said Mr. Ashe in an interview.

The project was held up from its original timelines as multiple community groups tried to have the courts block OSEG’s partnership with the City of Ottawa. City council gave final approval to the project in October.

Mr. Ashe said it’s too early to discuss his specific goals for the job. His first order of business will be to bring in a team of employees for the organization.

He also wants to establish relationships with other groups that are involved, such as the city and the Glebe Business Improvement area.

Mr. Ashe most recently worked for the KOTT Group, which supplies lumber for the homebuilding industry. He also served as president and CEO of AiT, which developed traveler identity technology for use as border crossings, and was executive vice-president and chief operating officer of the Ottawa Senators from 1991-97, according to an OSEG press release.

Organizations: Entertainment Group, Canadian Football League, KOTT Group AiT Ottawa Senators OSEG press

Geographic location: Lansdowne Park, Ottawa, October.Mr

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Recent comments

  • John
    April 24, 2013 - 16:41

    I am writing in response to an Article I read in the Ottawa Sun recently where Jeff Hunt is expressing his enthusiasm for the Support shown by the fans for the football team coming to Ottawa. However, I noticed that Jeff is not giving the same support to these fans in the choice of a name for said football team. After a few polls one through the Sun asking what these Fans opinion was of the name Redblacks being used for the team the results came back at 90% against. And yet in the Article it says that you are planning to go ahead with this name. Chez 106 also did a poll and invited their listeners to call in and give their opinion of the name Redblacks, every single person did not like the name. Personally, I would have been out purchasing sweatshirts, hats and other forms of memorabilia for my family and friends, but I will not if the team name ends up being the Redblacks as I do not feels it is an appropriate name for this city’s Football team. The “name” is two colours combined, it is not a name. A better choice for this team’s name would be something that reflects the city’s heritage and the fact that we had a football team here for many previous years. You proudly state that to this point you’ve spent nothing on Marketing. I suggest to you your going to have a really hard time marketing the name Redblacks (one word?). What’s the logo, two letters? I think the fact you are ignoring the people’s wishes, who ultimately will be buying the tickets and thus are the backbone behind the franchise is selfish and arrogant. If you’ve made your mind up already (and that certainly appears to be the case) then this letter is redundant because you already know the people of Ottawa do not want this name. But it’s your team Jeff. Good Luck! John Monaghan Barrhaven Proud supporter of the Ottawa 67’s since 1970.