The legend of Big Joe Mufferaw lives on – in the name of the Ottawa RedBlacks’ mascot and a new series of children’s books.
A nightime view of a football game
The city’s CFL expansion franchise announced Friday afternoon the team’s mascot would be named after Mufferaw, a character the late Ottawa Valley storyteller Bernie Bedore created based on a legendary French-Canadian logger from the 1800s named Joseph Montferrand.
The Ottawa Sports and Entertainment Group also said it will be partnering with Mr. Bedore’s family to launch a new series of Big Joe Mufferaw children’s books for fans who join the RedBlacks’ new youth fan club. Great River Media, which owns OBJ, will produce the books.
Details of the new series of books and the RedBlacks youth fan club will be announced later.
The RedBlacks are set to play their first regular season game in July.