OCC to auction off naming rights

Mark Brownlee
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The Ottawa Convention Centre is hoping a plan to sell the naming rights to its building in the heart of the city’s downtown will bring in $500,000 in revenue.

The Ottawa Convention Centre

The OCC is currently seeking interest from interested buyers and hopes to have a new sponsor in place before the end of 2013, said Daniel Coates, the organization’s manager of marketing and communications.

He said the agreement will allow the firm that wins the naming rights to place its name and logo all throughout the inside of the building, located on Colonel By Drive next to the Rideau Centre and Westin Ottawa.

The OCC is also looking into the possibility of erecting a video board on the south side of the building that would give the sponsor additional exposure. However this would require approval from the federal, provincial and municipal levels of government, he said.

This is one of the reasons why the OCC has issued a request for proposals on popular tendering site Merx looking for companies that would be able to handle selling the sponsorship.

The OCC wants help to get the necessary approvals from organizations such as the Ontario government’s Ministry of Finance and the National Capital Commission, a Crown corporation of the federal government.

The organization that wins the RFP will also be responsible for coming up with a list of potential sponsors and presenting them to the OCC.

The video board idea is likely to be a contentious one. Local residents and the NCC have previously expressed opposition to the idea.

Last November, the CE Centre sold its naming rights to accounting firm Ernst & Young for an undisclosed sum.

Organizations: OCC, National Capital Commission, Rideau Centre Ministry of Finance CE Centre Ernst Young

Geographic location: Ottawa, Ontario

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