The Canadian Tulip Festival’s 70th anniversary edition next year got a boost Thursday when a major North American travel association named it the top Canadian event for 2015 and one of the top 100 events for all of North America.
Members of the American Bus Association (ABA) account for the majority of the motor coach tours across the continent.
In its upcoming September/October issue of its Destinations magazine, it will publish its rankings, saying the Tulip Festival offers “excellent value to both tour groups and individual travelers from around the world”.
ABA president and CEO, Peter J. Pantuso, said the accolade will give the National Capital Region a boost in visibility among tourism planners.
"The real news here is that the festival has been recognized as a magnet for tourism dollars,” he said in a statement.
Recent research from Dunham and Associates indicated one overnight stay by a motorcoach can contribute as much as $25,000 to a destination’s economy.
Last year’s event attracted a record crowd of 600,000 visitors. 2015 will be the 70th anniversary.
“Today’s announcement as Canada’s top destination is sure to result in even more visitors for the special anniversary celebration next May,” the festival’s executive and artistic director, Laura Brown, said in a statement.