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Employee engagement: it’s all in your head

(stock image)

(stock image)

Published on December 1, 2010
Published on December 1, 2010
OBJ Contributor  RSS Feed

How do leaders inspire a highly engaged workforce to reap rewards? Companies are looking to find the way to healthier, more productive employees who are less likely to leave to tap into extra profits and loyal clientele.

Topics :
Customer Service Champ , Best Companies , The Leadership Group

So, what's the secret to getting your hands on this magic potion for success?

Well, you need to, among other things: have a clear mission; get to know your staff; make sure they know where your business is going; make sure they know what is expected of them; listen to staff in an open and honest fashion; show appreciation and give them the power to make decisions.

That's a long list, but it also involves common sense. When employees are clear on what's expected of them and are prepared with the guidance and tools to perform, they are more likely to feel good about their jobs.

A new field of positive psychology research, or the “science of happiness” – which advocates focusing on what’s positive in the workplace – continues to advance employee engagement.

For example, for decades managers used a technique called a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in strategic planning.

But more recently, positive-thought leaders have turned away from SWOT, contesting its relative emphasis on weaknesses and threats.

Instead, some happiness gurus propose the SOAR technique (Strengths, Opportunities, Aspirations and Results). The result is often a strategic plan focused on the possible, and that motivates rather than limits behaviour.

Although the idea sometimes makes executives uneasy, many thought leaders have gone so far as to propose managers make work fun. In Managing to Have Fun, Matt Weinstein argues that by creating a lighter, more fun workplace companies can turn a competitive environment into a thriving one.

One such company is Zappos, which began selling shoes and other products online in 1999 and reached more than US$1 billion in sales by 2009. The company was rewarded with BusinessWeek’s Customer Service Champ designation, included on Fortune’s list of the 100 Best Companies to Work For, and CEO Tony Hsieh was named Success Magazine's Achiever of the Year.

How did Zappos do it? By collectively agreeing on a set of core values that includes things like “create fun and a little weirdness” and “be humble”. These values are actually used in the hiring process. Every applicant must pass a hiring process weighted 50 per cent on job skills and 50 per cent on the potential to mesh with Zappos’ culture.

Although the idea sometimes makes executives uneasy, many thought leaders have gone so far as to propose managers make work fun. -

So, how will leaders work according to new values like these in the Zappos culture? We believe it’s from a state of peak brain performance where like the elite athlete, coaches collaborate to turn the attention to the possible.

How do Canadian companies fare in this regard? Not so well. According to the 2010 Towers Watson Global Workforce Study, 55 per cent of Canadian employees say they’re often frustrated in their current roles, and only 39 per cent think their leaders are committed to developing employees.

Recent developments in neuroscience, however, confirm what the happiness researchers have been touting. Using supercomputers and functional MRI brain scans, this new crop of scientists are finding physical proof that the engagement folks are on the right track. By watching brain activity as people solve problems, studies have shown that relaxed, playful states of mind make us more creative, even smarter, as we make decisions.

In the information age, where many workers rely on brain rather than muscle power, getting the most out of grey matter is essential. This responsibility often falls on the shoulders of leaders.

In Your Brain at Work, author David Rock describes what happens to the brain when people feel threatened – and it isn't pretty.

Our evolved brain functions become compromised. We continue to function  (thank goodness) but not nearly as well as when we feel secure. But there’s good news. According to author John J. Medina, “The brain is so sensitive to external experiences that you can literally rewire it through exposure to environmental influences.”

Having said that, leaders don’t need to become neuroscientists. But they do need to apply the findings of science in the workplace.

By Trevor Stevenson and Pierre Gauthier

Trevor Stevenson is a founding partner of The Leadership Group, and Pierre Gauthier is a Certified Integral Coach.

Comments

  • Username
    Scott Brooker
    - December 8, 2010 at 13:28:28

    Great article! One thing that isn't mentioned here that is a large part of the happiness/productivity equation is the physical work environment. Creating a sustainable workplace, namely focusing on better air quality & access to natural light can do wonders for increasing employee productivity. According to a study released in the American Journal for Public Health, a sustainable workplace can contribute to up to 38.98 hours of additional productivity/year per employee. Further, greening your office environment give an organization an opportunity to engage employees. Public awareness has increased exponentially over the past few years and creating a healthy workplace is a great way to engage your staff and demonstrate that the organization cares about their health & wellbeing.

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  • Username
    Lisa Sansom
    - December 6, 2010 at 10:58:55

    Great posting and introduction to the wonderful and enlightening world of Positive Psychology! I just completed my MAPP (Master of Applied Positive Psychology) at the University of Pennsylvania and my interest is also at the intersection of Pos Psych and the workplace, notably leadership and teams. Happy to discuss! http://www.lvsconsulting.com

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  • Username
    Melany Gallant
    - December 3, 2010 at 08:49:38

    Hi Trevor and Pierre, I had the opportunity to hear Tony Hsieh speak at a Community 2.0 Conference several years ago and you can tell he full-heartedly is committed to creating a workplace culture that emphasizes a work-play balance. Leaders definitely need to buy in to the concept for this kind of culture to gain any traction in an organization. One of the critical factors in employee engagement is that employees understand what is expected of them and how their own goals link back to organizational goals. Ongoing feedback is also an essential part of employee engagement and performance management in general. One of our recent reference articles highlights some other ways to drive up employee engagement – thought I’d share it as an additional resource. http://www.halogensoftware.com/resources/reference-library/ways-drive-up-employee-retention.php

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