Collagenna, which is a subsidiary of Ottawa-based Global General Technologies, said it's waiting for the results of an evaluation process by buyers for four retailers with stores across the United States.
"We expect the evaluation process to last about 45 days, but we definitely see a real interest in our product concept," said Collagenna CEO Michael Arnkvarn in a statement.
The company is offering retail versions of four of its products, namely its natural cleanser, 100-per-cent-soluble marine collagen, DermaResolve peptide serum and a soon-to-be-introduced Superhydrating cream.
"This major shift in our marketing strategy offers the potential of a significant and rapid increase in revenue and a broadening overall market awareness of our products," added Mr. Arnkvarn.
Collagenna had previously only sold its skin-care products through professional clinics, but it's now seeking to target the retail market as well.
The retailer presentations, which are being carried out by Collagenna's U.S. representative Animax Corp., mark the kickoff for the company's Christmas-season marketing campaign.
Mr. Arnkvarn had earlier noted that Collagenna's efforts in securing Brazilian distributor EF Do Brasil had delayed its other marketing activities.
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