STARTUPS TO WATCH: Arkli - Simplifying social media

OBJ Staff
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When Mike Potter launched Arkli in December 2010, he offered enabling technology for businesses to manage all their social campaigns, prepare posts for scheduled publishing and receive detailed analytics on the impact of their social presence.

Arkli CEO Mike Potter.

From Facebook to LinkedIn, every message was tracked on Arkli's site.

After a few months, the Ottawa startup gained valuable feedback from clients and launched a new version of its communications platform.

"A lot of people wanted what we offered, but they didn't want to send people to our website. They wanted to keep people on their own page," Mr. Potter says.

That's when AddIn Social was born, a product capable of integrating into any website and keeping traffic in the customer's domain - something Mr. Potter believes sets Arkli apart from the competition.

The platform is compatible with mobile devices and it's frequently updated to accommodate new social networks.

Arkli consists of three employees, but Mr. Potter says he is looking to hire a chief technology officer and a vice-president of sales shortly. The head count could grow up to a dozen staff members if an expansion goes as planned.

Earlier this month, Arkli launched a campaign to raise $500,000. The company reached 10 per cent of this goal through investments from friends and family members within the first week.

We bring a low-cost, low-risk solution to connect to social media. Mike Potter, Arkli CEO

Arkli has also received undisclosed funds from the National Research Council Canada's IRAP program and OCRI over the past year, Mr. Potter adds.

One of its biggest clients is MailChimp, an e-mail marketing company. J2 Global Communications, which acquired Protus in early 2011, is one of Arkli's local customers, but most business comes from Europe, Mr. Potter says.

Arkli won bronze for best business plan at the 2010 Ottawa Bootstrap Awards and was a presenting company at a venture capital "pitchfest" event co-hosted by OCRI and IRAP officials earlier this month.

Year founded: 2010

Local head count: 3

Funding to date: Undisclosed amounts from friends and family; OCRI and IRAP funding

Product: Cloud-based social media management software

 

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  • Andy Xhignesse
    February 23, 2012 - 08:14

    As greater numbers of businesses gain awareness of how useful and low cost social media is as a tool to do business better, Arkli's offering will gain value. However, there are many tools currently available that offer very similar service and are bundled together with additional services allowing for seamless integration and data capture for social media as well as all other online campaigns a company may engage in. Further, these tools are offered at far less cost than the Arkli product/service. Social media is a very important tool for business today and moving forward into the future, it's profile will only grow. However, it is only one element of a comprehensive web based business growth program. Other key elements include content development, SEO, lead generation, automated lead nurturing and analytics. For companies to truly take full advantage of what the web can offer for business growth, they need to take into account all of the elements that contribute to an effective online presence and further, in a manner that provides full integration and data analysis.