"The people we're selling to are mobile operators ... and the operators are looking at what else they can provide to subscribers," he says of the company's customers, most of whom - such as Algeria-based Tjezzy, Tunis Telecom in Tunisia and Etisalat in Egypt - exist in the Middle East and north Africa. Telepin even recently signed a new Canadian service provider, Toronto's Globalive Wireless.
The company's logic is fairly simple, really: more than six billion people exist in the world, and around four billion have mobile phones. One billion of those users, in turn, have bank accounts.
Bank accounts, of course, mean cash - in Telepin's case, delivered electronically via its mobile top-up technology. It essentially eliminates those multi-coloured scratch cards pre-paid mobile phone users are typically obliged to purchase.
"And by getting rid of scratch cards, we reduce costs to the operator - it's completely electronic. That market segment is worth about $2.5 to $3 billion worldwide."
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Mr. Kadar says the remittance market - which he says is projected to be worth around a trillion dollars by 2013 - is also big for Telepin. "And that's probably the hottest segment right now, because everyone is trying to replicate the Western Union Business model," he explains, adding he also sees opportunities in the mobile commerce space in things such as utilities and service payments.
"I was in the Phillipines recently, and I paid for my taxi on my phone," he chuckles. That's the kind of technology Telepin provides.
Telepin was also recently awarded as one of the Red Herring Top 100 Global Companies this past January.
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Year founded: 2005
Head count: 35
Product: Mobile transactions software
Revenue growth: 6459.7%
