"When prices (of mobile games) are very low ... you have to rely on other forms of monetization to make these games profitable," says Rob Price, GlitchSoft's director of marketing.
The company launched in 2009 after Wesley Clover signed on local game developer Wes Tam to start the company. Mr. Tam had started developing Bar Star, Glitchsoft's first game, in his free time. Since its beginning, the firm has launched three titles into a global market that is estimated to be worth up to $14 billion in 2012.
According to Mr. Price, three per cent of those who purchase a mobile game go on to buy virtual products. The firm markets its games to males aged 18 to 35 because they are the demographic with the highest iPhone use, and most likely to pay to accelerate their gameplay, he adds.
When prices (of mobile games) are very low ... you have to rely on other forms of monetization to make these games profitable. - Rob Price, GlitchSoft director of marketing
The small company has experienced noteworthy success with Destructopus, a game about an angry sea creature attacking a city, which was downloaded more than 700,000 times from the App Store.
Plans for the gaming company include the release of a feature role-playing game next year, expanding to global markets and providing its games on other operating systems, such as the BlackBerry and Android platforms.
Year founded: 2009
Local head count: 6
Product: Mobile games
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