The recession of 2009-10 encouraged him to sell his services to emerging markets overseas. A lack of interest among manufacturing giants in supply chain management prompted his firm to begin offering the same product for cloud computing.
After five years working with the idea, and three years selling it, TradeMerit is already seeing measurable success.
The Ottawa-based firm achieved its triple-digit revenue growth mainly on the strength of working in countries such as Saudi Arabia, China and the United Arab Emirates.
"Our base customers we built during the first two years - we still have the large companies (such as) 3M and GM, and we have a number of contacts with different organizations," Mr. Aggan says. "But we seem to be seeing the growth in developing countries."
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TradeMerit's supply chain management tool is intended to help companies foresee demand in the cloud and allocate resources effectively, saving time and money.
The company stays in Ottawa to access federal government contracts, as it assists Public Works with supply chain management. But the employee numbers show where its focus is - 10 employees are here, out of a total of 35 in North America. Some 45 are overseas.
The question we tried to ask ourselves was, ‘Is the market we are ready to serve, ready to accept our business proposition?’ - CEO Wael Aggan
Still, Mr. Aggan foresees enough of a demand in the National Capital Region to double the staff here. There will be an almost immediate need for software developers and the firm is eyeing space in the Kanata Research Park to expand its offices, which are currently located downtown.
"We're looking at a bigger picture, not just focused on our service. We focus on how we can serve the customer."