The problem, according to founder and CEO Chris Corman, is that too many websites still act as a “billboard” – they present information to everyone in the same way, regardless of how they landed on the site.
But designing a product to deal with that issue was only half the battle. Clients were also having trouble with the nuts and bolts of actually redesigning their sites.
“It’s one thing to say to them, ‘I can show Facebook visitors something on this page,’” says Mr. Corman. “The second part of it is for them to go in and actually build it themselves so they don’t have to outsource it to a creative firm and spend thousands of dollars and a couple of months designing a beautiful banner.”
He says the product his company has developed allows clients to create something online that looks professional even after just five minutes of work.
The response has been “crazy,” says Mr. Corman, with most of the two-year-old firm’s growth coming in the six months since the launch of the custom development toolkit.
It all comes down to simplicity and ease of use. - Founder and CEO Chris Corman
The firm hopes the new product will bring in more financing to help fund future products. The company hasn’t yet sought out angel or venture capital funding, but Mr. Corman says he expects to start looking for investors this spring.
The company currently has about a dozen clients, but its team wants to soon take the service onto the mainstream market so Target Fuel isn’t just “hand-picking” companies to which to offer the product, says Mr. Corman.
Local head count: Four
Funding: IRAP; Coral CEA
Clients: Roots, Canadian Geographic, US-Mattress, Novotech Technologies.
Product: Website customization services.