by Rob Woodbridge
You walk out of the store and, most likely, don’t ever think about it again. And according to local e-commerce startup Gazaro, an OBJ Startup to Watch in 2010, you're not alone - the company says 62 per cent of people don’t claim rebates even when they qualify for one. Enter Gazaro's newest product.
I interviewed Alexander Rink, CEO of Gazaro, because of the company’s approach to creating value for shoppers who use mobile technology. The service started as a web application to draw attention to the latest and lowest prices for consumer electronic, and but now it features a mobile application allowing consumers to be notified when they qualify for a rebate on products with price reductions.
It has built a service around the open inventory of Best Buy, so if you're planning on buying products from that firm at any point, you might want to check this service out.
To see the full video interview, which was originally done for Untether.TV, click here.
