The media monitoring company will use the funding to add 15 new people to its staff of 37, and create more products with real-time "tonal" values to assign positive, negative or neutral values to media coverage about clients.
MediaMiser will emphasize social media for the products, given the industry is evolving that way, a spokesperson said.
New people will be added to MediaMiser's existing office in Ottawa and satellite office in Vancouver, with more targeted for other, as-yet undisclosed locations in Canada, the spokesperson added.
MediaMiser earned Canadian and United States patents in the last six months for its tonal technology and will aggressively create new products with the funding and buttress existing operations.
The Westboro-based firm currently offers media tracking for corporations as well as technology to give reporters better-targeted press releases.
Ottawa's LaBarge Weinstein helped with the transaction. There are no further financing rounds planned as of yet.
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