Its software allows employees to access video on an “ad hoc” basis, and received its first major endorsement Tuesday when Christie Digital, a digital-display giant known for supplying screens to customers such as AMC Theatres, picked up their technology.
They turned to Magor nine months ago to set the deal up, a development that is a major coup for the three-year-old Wesley Clover graduate company, says Ken Davison, Magor’s vice-president of marketing.
“I think the industry video conferencing industry is going to wake up to the fact that you need to be able to adapt traditional videoconferencing approach to the way businesses work, with that ad hoc environment,” says Mr. Davison.
“Certainly with the new knowledge worker going on board, you can't dictate where and when they want to meet. They need to meet on their own terms. Videoconferencing hasn't adapted as an industry.”
Named one of this year’s OBJ Startups to Watch, Magor’s aim is to make conferencing intuitive and accessible from virtually any location – even when employees are on the road.
Backed by local tech titan Terry Matthews, Magor has sales offices in several worldwide locations, including Rio de Janerio and Hong Kong, and drives most of its sales through channel partners. It added five more on Tuesday.
Also, Magor announced it would adapt its software to work on a number of different platforms, ranging from mobile phones to tablets to traditional computer desktops.
The company uses peer-to-peer communications to let participants come in, leave and reconnect at will, similar to how people will walk in and out of a boardroom.
The aim is to speed up how the remote meetings proceed, and make them more effective.
“If you don't do that, then you have videoconferencing equipment sitting in a room gathering dust,” Mr. Davison says.
