E-mail marketing service provider Campaigner has teamed up with iStockphoto, a popular Calgary-based stock image database, to give Campaigner customers easier access to royalty-free images for use in their communications.
Campaigner – a local subsidiary of Hollywood-based j2 Global Communications following the latter’s recent acquisition of Campaigner’s parent company, Protus – said it’s formed a new collaboration that will give its users a 20-per-cent discount on images chosen from iStockphoto’s library of more than eight million images.
“The iStockphoto-Campaigner relationship gives our small business customers the enhanced tools needed to pull together professional-looking e-mail marketing campaigns that can drive results,” said Steve Adams, Campaigner vice-president and general manager, in a statement. “Visual imagery has proven to be a very powerful component of successful e-mail marketing campaigns and this collaboration will allow our customers to take advantage of visuals to help impact their business’s bottom line.”
Campaigner said its customers will also be able to preview the images in their e-mail marketing communications, and added they will be able to use data on click-through rates for linked images to determine how effective the picture was for a particular campaign.
Software-as-a-service company Campaigner was acquired by Ottawa-based Protus in 2008. Customers include Mount Royal University, popular local wine writer Natalie MacLean of Nat Decants and clothing retailer West49.