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Out with OCRI, in with Invest Ottawa

Invest Ottawa CEO Bruce Lazenby (Photo by Mark Holleron)

Invest Ottawa CEO Bruce Lazenby (Photo by Mark Holleron)

Courtney Symons
Published on February 21, 2012
Published on February 21, 2012
Courtney Symons  RSS Feed

Four months ago, Shopify's chief platform officer Harley Finkelstein met with Invest Ottawa's (formerly OCRI) CEO Bruze Lazenby and "chewed him out."

Topics :
Mgestyk Technologies , Ottawa

"I found that OCRI was very, very stiff," Mr. Finkelstein said. "They weren't open to change, they weren't open to looking past Kanata, and it was all about what we used to do, not what we're going to do."

But on Tuesday, Mr. Finkelstein - dressed in jeans and a sweater, in contrast to the sea of suits around him - stood at a podium at Invest Ottawa's new offices, helping Mr. Lazenby officially launch the rebranded and refocused economic development organization.

Among the new initiatives being rolled out by Invest Ottawa is a business incubator that will provide space and mentors to dozens of early-stage entrepreneurs. Mr. Finkelstein called the program a step in the right direction to making the agency accessible to and interested in the next generation of tech leaders.

Speaking to a crowd of around 500 attendees, Mr. Finkelstein he was glad to see the diversity of people interested in Ottawa entrepreneurship.

"Not all of you are white, and not all of you are old," he said. "That's a good thing."

As Invest Ottawa unveiled its new logo, a trio of green bars ascending in height designed to look like the Peace Tower, Mr. Lazenby outlined the rebranding and "total rejuvenation" of Invest Ottawa.

Its two major goals will be to continue reminding people that Ottawa is full of entrepreneurs and innovators, and to address the shortage of equity capital in Ottawa. Mr. Lazenby said he is currently working on establishing a $25-million fund with local investors willing to write cheques and invest in local talent.

Touting itself as a "one-stop-shop for businesses," Invest Ottawa will accept any business that graces its doorway.

But a barber shop owner will be treated differently than someone developing medical equipment that could change the world, Mr. Lazenby said.

"Nobody is going to get turned away, but not everybody gets a full meal," he said.

Ninety per cent of Invest Ottawa's effort and energy will be directed into high-growth options, and the focus will remain on knowledge-based industries.

"You've got some (intellectual property) that is valuable, you want to sell it to the world? We're your guy," he said.

The launch event included trade show-style booths representing some of the almost 2,000 businesses that have worked with OCRI in the past.

One such company, called Mgestyk Technologies, offers 3-D motion-sensitive cameras that allow users to control a computer simply by moving their hands around.

Bogdan Ionescu, vice-president of engineering, said he was glad to hear of the steps Invest Ottawa is taking to reestablish itself within Ottawa, but hopes it addresses the most important issue facing entrepreneurs.

"Funding," he said. "Help us with funding. The other things are important - know-how, networking, but in the end ... where is the money?"

Mr. Ionescu added that in order to put Ottawa back on the map after the tech bubble burst more than a decade ago, investors need to put money in for businesses to put something out.

"It's like karma," he said. "What goes around comes around."

As for Mr. Finkelstein, he has offered his support to Invest Ottawa as an advisor and mentor for businesses in the incubator for a full year, and said he is hopeful Invest Ottawa will deliver on all of its promises.

"You can be assured that if they don't, I'm going to be very vocal about my disappointment," he said.

See also:

Opinion: Watson makes his economic development mark

Comments

  • Username
    Andrew Rees
    - February 27, 2012 at 15:21:27

    I'm excited to see Bruce Lazenby engaged with everyone... particularly soliciting input on how Invest Ottawa can contribute to the economic development of the City. I'm thankful for OCRI's past contribution to the City [kudos Claude Haw, Jeffrey Dale, and others] and thankful for the opportunity to have input into the development of Invest Ottawa... IO certainly doesn't have the resources to be all things to all people, so it will be up to us to find opportunities for IO to play a catalytic role in whatever we are engaged in. If we do nothing more than complain that not enough IO resources are invested towards our own interest, IO will never be anything more than the rebranding exercise some fear. Go Bruce and go Ottawa!

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  • Username
    Chris Smith
    - February 27, 2012 at 12:15:04

    OCRI and Invest Ottawa have been very helpful in kick-starting our company over the last 6 months. Without their help, we wouldn't have been able to grow at the rate that we are today. Through Invest Ottawa, I think we'll see the organization become more flexible and better suited to meet market demands. I greatly appreciate their continued dedication to supporting entrepreneurs in Ottawa. I look forward to the day we can return the favour.

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  • Username
    Bruce Lazenby
    - February 26, 2012 at 09:25:10

    Thanks for the comments. We are certainly trying to be less stiff and much more inclusive of the future entrepreneurs - who increasing are young and new Canadians. I am happy for the name change - but the rebranding will have to go a lot deeper than just a name. The website is brand new and needs lots more work - ideas welcome. Drop me a line at ceo@InvestOttawa.ca We all appear to want new buzz and new growth in our sector -we appreciate your help in making it happen.

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  • Username
    Robert T. Chisholm
    - February 25, 2012 at 18:09:12

    This looks like being a very welcome - and long overdue - set of changes, from the "old" OCRI to the "new" Invest Ottawa witrh Bruce Lazenby leading it, along with Mayor Jim Watson's involvement with re-structuring its mandate. There is no doubt whatsoever that part of the answer to Ottawa's technology sector problems consists of adequate help to startups so that they can create significant numbers of jobs in order to begin the process of reversing the effects of the Nortel bankruptcy and the other bad things that have happened since late 2000 / early 2001. I believe that Invest Ottawa might also want to consider dealing with the federal government and provincial government to bring about changes to the current inappropriate and dysfunctional rules preventing most people out of work from accessing retraining. This might not be included in Invest Ottawa's new mandate - but somebody should be dealing with it. The average voter determines political actions and priorities - but, at present, has no clue what is going on because of popular disinformation and ill-informed prejudices concerning people out of work.

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    • Username
      Andrew Rees
      - February 28, 2012 at 09:25:39

      Robert makes an excellent point... in addition to the young members of our community, members who present with a fresh university education and Federal internship program backing, backing perhaps too often applied to hedge the risk of hiring the most 'above' average available (the very cream of the crop), there are members who are ten, twenty years older who perhaps, have more life experience but don't appear quite so compelling to new businesses, particularly from an economic standpoint. Yes, such older members are perhaps, more encumbered (and blessed) by both new and aging families, in comparison to their younger counterparts (I’m not going to use the ‘b’ word here), however being responsible for such families, addressing their needs is at least 'as' important as addressing the needs of the young. Perhaps Invest Ottawa can play a catalytic role here, ensuring strong linkages between these two classes of members... I think the opportunity for each to learn from the other and to prosper together would be a good thing for the unity of the community in general – Bruce, what do you think? - Us old guys can dress like Steve Jobs too you know, wait, Steve Jobs was an old guy!

  • Username
    BobFortyandWhite
    - February 22, 2012 at 09:35:22

    We'll see whether Invest Ottawa can shake off its OCRI stiffness. Only time will tell. It was off to a poor start when the CEO used a radio opportunity last month to talk about new business cards and logo and not the step change espoused at the session yesterday. Perhaps this CEO inspired Mr. Finkelstein's opening comments?? As for Mr. Finkelstein, who is white and not exactly in his early twenties, declaring arrogantly that the room is not full of old white people is somewhat revealing. Entrepreneurship is a state of mind and ageist racism is something I would not tolerate from a mentor or anyone else for that matter. I sincerely hope that Invest Ottawa can drive towards its goal and I welcome the shifts outlined. Fingers crossed...we all want Ottawa to be re-invigorated and attract talent and investment. Shame those responsible for kicking it off managed to mis-step out of the gate.

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  • Username
    jones
    - February 21, 2012 at 19:45:36

    Hated the name ... what a relief.

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    • Username
      Kevin Bourne
      - February 22, 2012 at 09:29:18

      The website and logo are mediocre. They're the worst of all municipal economic development agencies in Canada (actually Saskatoon and London are worse). They don't present Ottawa very well to the world. Big disappointment.

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