That evidently includes stepping up to a microphone with backing guitars and drums to proclaim his love.
Executives at Research In Motion are sending a message to BlackBerry developers who are waiting for the release of BlackBerry 10: It’s coming, and RIM is going to keep on loving them for their patience.
In a music video featuring three RIM employees jamming out to REO Speedwagon’s Keep On Loving You, the lyrics are strategically changed to cater to the company’s developers.
“And I meant every word I said, when I said that our devs (developers) are the heart of our mobile endeavours,” croons Mr. Saunders, RIM’s vice-president of developer relations and ecosystem.
The lyrics plead with developers to patiently await the arrival of the BlackBerry 10 operating system and smartphone, which are expected to be released early 2013.
The lighthearted tone of the video contrasts with grim predictions for the company’s second-quarter financial results to be released at market close on Thursday.
Posted on Youtube, the video was debuted at BlackBerry Jam in San Jose on Tuesday after CEO Thorsten Heins attempted to assure developers that the company is focused on using BlackBerry 10 to get the company back on track.
Alongside Mr. Saunders on lead vocals, the video also features guitar-playing Christopher Smith, vice-president of application platform and tools, and keyboardist Martyn Mallick, vice-president of global alliances and business.
Mr. Saunders told local developers in May about the release of free BlackBerry 10 test devices for developers to make sure their apps are compatible with the new version.
The lyrics for the revised song are as follows:
We’ve all seen these are challenging times, baby
‘Cuz we’re in transition
A whole new mobile computing platform may be
One tough proposition
So don’t be misled,
The launch is just ahead
We’ll have BlackBerry 10
Both in full-touch and QWERTY editions
And though I know you’re all wondering “when?”
It won’t be forever
Plus there’s new stuff for you to use until then
And it all flows together
And I meant
Every word I said
When I said that your apps
Will make Blackberry better than ever
And we’re going to keep on loving you
Our updated SDK is really cool
The APIs: complete
We just want to keep on loving you
And I meant
Every word I said
When I said that our devs
Are the heart of our mobile endeavours
(Chorus repeats twice)
.jpg)
