Video: Openera and the beer-stained term sheet

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There is nothing more fascinating than to watch an enterprise go from idea to concept to product to funded to growing to thriving and to witness the swings in between.

By Rob Woodbridge

This is one of those stories where we dive deep inside the startup world as a company is going through this metamorphosis.

This is the story of Openera, a company focused on automated filing and founded in Ottawa.

While document management may not be everyone’s sweet spot, the story that founder Peter Lalonde tells will resonate with every entrepreneur watching or listening. The story of how mobile enabled him to launch his first entrepreneurial endeavour. The story of how he validated his idea by talking to everyone he could. The story of how he kept on validating his idea along the product development path. The story of why he spent five weeks in the Valley and what impact that had on his business. The story of the highs and lows an entrepreneur goes through during the lean times and during fundraising. You will also hear about how he closed a portion of his seed round at a bar.

What you won’t find anywhere in this episode is hubris, machismo (except the moustache, grown for a great cause in Movember) or veiled answers. Mr. Lalone is open about his lessons, honest about his mistakes and shows the true charisma needed to become a great founder and CEO.

Rob Woodbridge is a senior strategist at, founder of and an adviser to numerous companies in Canada and the United States. Click here for the full version of the interview.


Geographic location: Ottawa

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