Shopify launches new offering to help merchants grow business

Shopify announced a new program Wednesday aimed at strengthening its merchants’ businesses.

Shopify Capital is a cash advance product that, for now, is only available to eligible merchants in the United States. The e-commerce juggernaut said on its website there are plans to expand the program in the coming months.

“For many merchants, securing capital is a frustrating and time-consuming process,” Shopify product manager Saad Atieque said in a statement. “With Shopify Capital, we’re giving entrepreneurs a simple, fast and convenient way to secure financing to invest in their business.”

The company said it will tailor cash advances to its merchants’ needs, based on data it obtains through the Shopify platform. After a few clicks and a few days, the money will be in the merchant’s account.

Shopify is basically offering to buy merchants’ future receivables at a discount. Merchants will pay a percentage of their daily sales until they have covered the total amount of receivables Shopify purchased.

Shopify Capital recently completed a pilot program that saw eligible merchants use the funds to invest in equipment and inventory, launch new products and hire more staff.