Ottawa Senators front office rebuild continues with hiring of new CMO

Aimee Deziel

The Ottawa Senators are welcoming another new executive to its ranks as the NHL hockey club looks to replenish its bench following significant turnover among its senior staff.

On Monday, the Sens said it had hired Aimee Deziel as the team’s new chief marketing officer, effective Aug. 13. Deziel most recently served as the chief operating officer of Ottawa-based Momentous, a holding company with operations in domain name registration, digital marketing and e-commerce, among other services.

She’s also previously led the marketing efforts of the Ottawa Rapidz, a short-lived local Can-Am baseball team.

The Sens say Deziel will be tasked with enhancing “the Ottawa Senators’ efforts to engage with and earning the support of the community, while transforming the fan experience.”

That will be a challenge in some corners of the team’s fan base, which endured a disappointing 2017-18 season on the ice and expressed resentment towards team owner Eugene Melnyk.

Deziel’s hiring is the team’s second major appointment in as many months. Earlier this year, the Ottawa Senators named Nicolas Ruszkowski, a former public relations and marketing executive, as the team’s new chief operating officer.

The new appointments come in the wake of several high-profile executive departures, including the departure of president and CEO Tom Anselmi in February. Anselmi himself had replaced team cofounder Cyril Leeder as president barely a year earlier.

Additionally, the team’s former chief financial officer – Stephen Brooks, a former Toronto Blue Jays executive – left the team last August, according to his LinkedIn profile, after only a year on the job. His predecessor, Ken Taylor, spent less than two years with the team.