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BB9 - PR Disasters: is social media the problem or the solution?

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Speakers: Mr. Nik Nanos, Chairman, Nanos Research Group of Companies and Mr. Bob Pickard, Principle, Signal Leadership Communication. 

PR Disasters: is social media the problem or the solution? 

In the age of social media, managing your message and communicating effectively during a crisis has never been more important for leaders and their organizations. Social media's power to build image and to destroy reputation is making public relations more important, while many of the old methods of corporate communication have suddenly become outmoded. 

Join PR leader Bob Pickard and pollster Nik Nanos as they share some of their recent Canadian public opinion research on social media, fake news, and PR disasters - backed by practical recommendations for leaders who need to communicate effectively as they deal with digital disruption.