Ottawa Business Journal

What is the OBJ360 content studio?

For more than 25 years, the Ottawa Business Journal has been one of the most respected and trusted voices in the Ottawa business community.

OBJ360 is the premium content marketing studio of the Ottawa Business Journal.

Our number one job is to get your message in front of the local business leaders who read OBJ.

We do that by producing compelling, journalistic-style content. On top of that, we know what engages our audience and how to reach them, wherever they happen to be.

How do we help?

When you share your story from a trusted source like OBJ, it makes increasing brand awareness and filling the top of your marketing funnel that much easier.

Businesses and organizations who work with OBJ360 will get:

Strategy and ideation

We love to brainstorm ideas so you can create a cohesive annual campaign that’s relevant to our audience and aligns with your marketing goals.

We do that with targeted but flexible planning, because our audience tends to be engaged by current issues of the day.

Content creation

We help you craft the best narrative by suggesting topics our audience will love, and brainstorming to find the best voice, imagery and medium to tell your story.

Your article won’t go live until we’ve incorporated your feedback and received your final stamp of approval.

Distribution and promotion

We post your article on OBJ.ca with the option to publish in our quarterly print news magazine or a special issue. Then we promote your article in our daily newsletter OBJ Today and on our social media channels.

Tracking results

All clients receive monthly and annual reports on the most relevant KPIs: views and average time on page.

Meet the OBJ360 team:

We’re committed to providing client-centred service that takes your marketing goals from concept to reality.

Lisa Thibodeau, content marketing manager

Lisa is a a trained journalist and graduate of Carleton University’s journalism program.

After more than five years on the OBJ360 team, she knows how to sniff out a great story and has a black belt in taming digital media.

You can trust Lisa to get your message out to the right people, in the right place, at the right time.

Paula Clark, content marketing creator and campaign coordinator

Paula is a trained journalist with experience at the Canadian Press and CBC.

In addition to content production, Paula has dabbled in user experience writing, where she learned that people love stories that make them feel informed, smart, and capable.

In her past life she worked in health care and medical libraries, which is why she brings an empathic approach to her work while grounding stories in facts and evidence.

Want to learn more?

Please email obj360@obj.ca to get the conversation started!