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Sports commentary, Food Network Canada programming and the iHeartRadio Much Music Video Awards will be livestreaming soon on Canadian Twitter feeds.
Biggest spender was Destination Canada, which expensed some $9.2M over slightly more than two years for promoting tourism in Canada to Facebook users
Facebook's revenue, which largely derives from ads, soared 49 per cent to US$12B in the first three months of the year.
Facebook shares surged 4.5 per cent on Tuesday, the biggest gain in two years.
However, concerns are growing that Facebook’s responses to the recent flurry of negative news may make the social media platform far less cost-effective for business marketing.
Facebook has been under fire for its ability to protect user privacy
Privacy experts say numerous Canadians are taking to other social media platforms to join in on the #DeleteFacebook hashtag in the wake of recent revelations about the potential for their personal…
Facebook has weathered many such blow-ups before and is used to apologizing and moving on. But the stakes are bigger this time.
"There's a growth outside of the duopoly."
Social media giant had a tough 2017, testifying before Congress about Russian election meddling using its platform and drawing harsh criticism from early employees and investors.