Fullscript hires tech veteran MacDonald to lead R&D of digital products

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Two months after beefing up its executive suite with a high-profile CFO and other hires, Ottawa-based online health-care platform Fullscript has brought a veteran of some of the city’s fastest-growing tech firms on board to oversee its product development.

Fullscript announced Wednesday that Jeff MacDonald has joined the company as its chief product officer. The Queen’s University electrical engineering graduate will oversee R&D of the firm’s digital products as it pushes into new global markets.

“With his deep understanding of the intersection of artificial intelligence and emerging technologies, innovative customer experiences, and winning go-to-market strategies, Jeff will take our product team to new heights,” CEO Kyle Braatz said in a statement.

MacDonald’s resume includes stops at some of the region’s best-known tech companies. 

He most recently served as vice-president of product management at Ottawa fintech firm MindBridge Ai, which uses artificial intelligence to detect potential fraud, accounting errors and other red flags in financial documents.

Before that, MacDonald held senior product management positions at Kanata-based You.i TV and IBM.

His hiring follows an executive shakeup at Fullscript earlier this summer that saw Braatz shift back into the chief executive’s chair after three years as chief revenue officer. The company also recruited Ottawa Senators chief financial officer Ken Taylor to manage its finances and hired Atlanta-based e-commerce veteran Elizabeth Halkos as chief commercial officer.

In an interview with OBJ in June, Braatz said the moves were necessary to keep Fullscript – which merged with Arizona-based Natural Partners in 2018 – driving forward.

“When you look back three years ago, we were a $40-million company,” he said. “We’ve accelerated our growth, and this year we're going to do close to $300 million in revenue. Ultimately, we got to a place where … it was time to bring in some really strong talent that could continue to drive that exponential growth. When you have this big mission, you really don’t want to rest on your laurels and just kind of coast.”