Ottawa marketing firm steps up for entrepreneurial Ukrainian refugees

Jordan Danger Stalker

Ottawa marketing firm Danger Co will provide free marketing support to all Ukrainian refugees looking to start over in North America as entrepreneurs, the company announced. 

“Danger Co was built specifically to work with small, medium and start-up businesses,” said company founder Jordan Danger Stalker. “When we realized what an influx of Ukrainian refugees would be showing up on this side of the pond, we knew we had to help in some way. We’re  not politicians, doctors or billionaires, so we decided to offer what we do best: marketing for people with a dream.” 

In February 2020, Danger Co began offering free marketing support to businesses impacted by COVID-19. During the first six months of the pandemic, the team spent as much as 70 per cent of their time doing this pro bono work. Danger Co now maintains a certain number of hours each month for businesses in distress. This new initiative, however, doesn’t have a timeframe.

“I anticipate it taking a few years, and we’re open to that,” she said. “We’re in no rush.”

Danger Co, founded in 2011, will provide complimentary marketing coaching and planning sessions to any newly arrived Ukrainians looking to start up (or re-open) businesses in Canada or the U.S. Wherever possible, Danger will get its team and contractors to support entrepreneurs as well, with skills such as graphic design and web development. 

The first step will be one-on-one advice and consultation sessions, which Stalker said will be followed by an approach customized to the needs of each business. “We don’t skimp with the sessions,” she said. From there, Stalker said she is prepared to support clients whether they want a simple consultation or help building their business from the ground up, all the while building a supportive business network in the city. 

“This could also be a really cool way for Ottawa to fill those empty storefronts with new energy and new businesses,” said Stalker. “If we can help people transfer their lives to North America and control their destiny rather than work in an underskilled role, I’ll be happy.”