‘Organic’ growth: Cornwall soap maker looks to deepen European inroads

A Cornwall soap manufacturer that’s steadily grown from selling its wares at farmers’ markets to fulfilling hundreds of orders each week is preparing to expand internationally in 2021, pushing into the U.S. and expanding its reach in Europe.

Ground Soap was launched more than a decade ago with an eye to filling a perceived void for natural skin-care products left by some larger cosmetics companies as they branched into new products.

Glenn Forrester, who co-founded Ground Soap with Angela Youngs, concedes that he didn’t foresee the full market potential in the early days of the business.

But the business grew organically year after year, signed an agreement with a distributor in France and has built up a solid contract manufacturing operation that’s created a “war chest” for Ground Soap to push its brand into new international markets.

“It’s staggering where we find ourselves now,” Forrester says. “We’re making something that people really value – there’s no better feeling.”

Watch the video above to see Forrester’s full interview with Mark Van Dusen.