Cheeky new tourism campaign touts BeaverTails and other local attractions as it stokes city's friendly rivalry with Toronto and Montreal.
Local industry says time is of the essence to allow tourism businesses to cash in on what’s traditionally their busiest time of year.
“The recovery is starting for sure … but it’s not going to be an even recovery,” Ottawa Tourism CEO Michael Crockatt says of sector's ability to bounce back in the wake of COVID-19.
Shows slated to be broadcast in selected local hotels were postponed after the Ontario government imposed tougher restrictions to combat the spread of COVID-19.
'We've got to build for 2022 and beyond': Ottawa Tourism boss urges residents to help promote capital
Michael Crockatt is calling on each resident to be an "ambassador" for the National Capital Region on social media in a bid to draw visitors once they feel comfortable travelling again.
Agency's new Bookmark Ottawa campaign aimed at inspiring would-be tourists to make the city part of their future travel plans.
“You have great neighbourhoods, but nobody knows,” marketing guru says during presentation at online conference Friday.
Ottawa Tourism boss Michael Crockatt said $1 billion in new spending earmarked for pandemic-battered sector across Canada suggests the feds understand the economic importance of the industry.
Room Service Concert Series will feature acts such as Great Big Sea frontman Alan Doyle, comedian Gerry Dee and American rock band Third Eye Blind.
Federal department that hosts annual celebration is also seeking bids for a contractor to provide pyrotechnics, fireworks, music and a minimum of 200 drones for a performance on July 1.