Truss Beverage Co.

CEO Charlie Bowman has already deepened his predecessor's cuts and begun backing away from certain products, but he insists the moves are for a good reason.
Dave Schlosser's optimism comes amid the lifting of mask mandates, capacity restrictions and other health measures that cut into gatherings where consumers might have kicked back with a Truss product.
Hexo says the Truss Beverage operations – a joint venture with Molson Coors Canada – are not affected by this change and will continue to operate out of the Belleville plant.
Under the agreement announced Thursday, Leamington-based Tilray will acquire up to US$211 million of senior secured convertible notes that were issued by Gatineau-based Hexo.
Cannabis firm says its plan, which was unveiled last month after its debts mounted and its co-founder left the business, will deliver about $175 million in cash over the next two fiscal years.
PricewaterhouseCoopers said its recent review of the Ottawa-based cannabis business showed that Hexo did not maintain effective internal control over financial reporting.
Move comes just two days after co-founder and former chief executive Sebastien St-Louis abruptly departed the Ottawa cannabis company.
Ottawa firm posted net revenues of $29.5 million for the three-month period ending Oct. 31, up from $14.5 million in the first quarter of 2020.
New video promo says facility has been “engineered to manufacture advanced cannabis products” ​– including beverages that contain THC, the active ingredient in cannabis that helps produce a high.
Increasingly crowded marketplace also includes beverages from Canopy Growth and other producers.